BUSINESS ASSEMBLY INTAKE

Start With the Outcome.

You do not need to know which tools, platforms, automations, or specialists belong in the system. Tell AMAL what you are trying to build, what exists now, and what the business can realistically support.

BEFORE YOU START

Give Us Enough to Underwrite the Situation. Not a Thesis.

The purpose of this intake is to reduce the interpretation burden on both sides. We need the objective, the economics you already know, the customer, the current operating setup, the available capabilities, and the constraints that could change the answer.

Do not submit passwords, bank or account numbers, credit-card information, API keys, Social Security numbers, tax IDs, authentication codes, or other credentials.

01 Contact & Business

Who are we evaluating, and what business are we looking at?

Full name * Email * Phone optional Company / business name Website or primary business link Industry / business type

02 Business Snapshot

Give us the current operating picture before we discuss the target.

Current stage Approximate monthly revenue or stage optional What do you currently sell? * Who is the customer or audience? * Current pricing / average transaction Gross margin, if known

03 The Outcome

This is the center of the engagement. Start with what you want the business to produce—not the software you think you need.

What are you trying to build, change, or solve? * What specific result would make this engagement successful? * Target number / operating outcome Time horizon Why now? What changed?

04 Economics & Capacity

A strategy that the business cannot financially or operationally carry is not a useful strategy.

Capital available for implementation / testing Current acquisition / sales economics, if known What numbers do you already have? What limits how much the business can currently fulfill or carry?

05 Current Operating System

Tell us what is already in the bag before we add another tool.

What software, platforms, and tools are you already using? Who is already involved? Current acquisition / content channels What is already automated? What is still manual, confusing, or repeatedly breaking?

06 Constraints & What You Already Tried

We need to know where the system is actually resisting you.

What is the biggest bottleneck right now? * What have you already tried, and what happened? * Hard deadline, if any Geographic, regulatory, operational, or other constraints Relevant links or supporting material optional

07 Where You Think the Scope Belongs

You do not need to diagnose this correctly. This simply tells us what you believe you need.

BlueprintI need the operating architecture designed before implementation. BuildI believe I need coordinated implementation, not only a plan. Not sureI want AMAL to determine whether this is a Scrub, session, Blueprint, or Build.

Have you already completed an AMAL Strategy Scrub or Private Strategy Session?

I understand that this intake does not create an engagement or guarantee acceptance, pricing, revenue, conversion, advertising return, or another business outcome. AMAL will review the submission to determine the appropriate scope. *

Do not include passwords, bank/account numbers, card information, API keys, SSNs, tax IDs, authentication codes, or other credentials anywhere in this form.

Start With the Outcome.

Give Us Enough to Underwrite the Situation. Not a Thesis.

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